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<br><br><br><br><br> sector and other stakeholders. CESA’s CEO attended LinkedIn<br> most of the briefings that focused on the Government We have 364 connections on the CESA LinkedIn<br> Departments that our member firms interact with page and experiencing more and more engagements<br> on daily basis. This has certainly positioned the since we have started to post Press Releases and<br> organisation as the voice of consulting engineering. some of our events.<br><br> Public Relations<br> Print Advertising<br> CESA continued to enjoy extensive coverage in both<br> CESA took a strategic decision to advertise in various<br> the business and technical press at very little cost<br> publications in a form of advertorials such as in<br> to the Organisation. Newsworthy issues have been<br> Transform SA, Engineering News, Careers Unlimited<br> timeously reacted to in cooperation with the Strategic<br> and Business Day, which published a feature on<br> Communicator and bolstered by the newly created<br> the 29th August 2014, focusing on the CESA Aon<br> social media platforms. Appropriate radio interviews<br> Engineering Awards funded by member firms. In<br> on topical issues have been aired and CESA has<br> order to make the feature viable CESA had to make<br> started to receive coverage on television both on the<br> a contribution to the costs of the feature.<br> news channels as well as learning channels of DSTV,<br> ANN7 and 404.<br> We received a significant increase in terms of media<br> coverage, especially over the last few months owing<br> 2013/2014 has been a very active year for Marketing<br> to the e-toll raging debate. CESA appeared in every<br> and Communications at CESA. An independent<br> daily newspaper, magazine and radio station.<br> Advertised Earned Value (AVE) report, that tracks<br> every time the CESA brand is mentioned in the media,<br> CESA’s CEO is now a columnist for Built Magazine,<br> indicates that, for the period July 2013 to end June<br> which has also provided a valuable platform for the<br> 2014, CESA received media coverage to the value of<br> organisation to gain exposure and state our case.<br> R14 397059 when compared to an actual advertising<br> spend of R 80 684.07, which shows exceptional effort<br> Social Media on the part of the committee.<br> Last year CESA embarked on a social media drive<br> to create an awareness about the organisation and Events<br> educate visitors about what the organisation is and to<br> 2013 Conference and Exhibition<br> grow the brand in the online space.<br> 10 to 12 November<br> Facebook The Conference was preceded by a golf day at the<br> The page grew by 3930 fans Milnerton Golf Course on Sunday 10 November 2013.<br> The Page was seen 330667 times by 222864 users In total over the two days, 183 delegates attended the<br> Demographic of impressions: 29% female, 71% male conference with a total of 203 individuals attending all<br> Demographic age bracket: 18-35 years the social events and conference. A great deal of effort<br> 4569 stories where created by 4254 people was undertaken in 2013 to produce an event that far<br> Average reach per post: 1400 exceeded delegate expectations and, in particular,<br> Total reach: 107370 produced an outstanding conference programme.<br> Average People Talking About Page: 12<br> The speakers were outstanding, all gave quality<br> Total people talking about Page: 901<br> input in relation to the theme: Leadership - The Key<br> Average engagement per post: 7, 31 % (Facebook<br> to Sustainability. The keynote speaker was Alderman<br> standard is between 5% and 6%) Ian Neilson - Deputy Mayor of Cape Town; Trueman<br> CESA Annual Review 2013 / 2014 The handle grew by 278 followers We received a lot of positive feedback on the newly<br> Total engagement per post 5, 22%<br> Goba - Member National Planning Commission; and<br> Twitter<br> Thabo Masombuka from CSCC, to mention a few.<br> The handle was mentioned 252 times<br> introduced panel discussions.<br> Messages sent: 252<br> 2014 CESA Aon Engineering Excellence Awards<br> Messages received: 250<br> Yet again, a prestigious and memorable Awards<br> Clicks: 6<br> evening was hosted by CESA at the Vodaworld<br> Retweets: 78<br> Dome in Midrand on the 12th August 2014. This<br><br><br> 28 Follower demographics: 64% Male, 36% Female year was attended by some prominent VIP Guests<br>
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